Privacy Policy

WasteLocker OÜ ("WasteLocker", "we", "us", or "our"), registry code 16444213, registered at Tallinn, Estonia, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wastelocker.com (the "Site"), use our services, or interact with our advertising across third-party platforms.

By using our Site or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our Site.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Fill out our contact or demo request forms (name, email address, company, message)
• Subscribe to our newsletter (email address)
• Apply to our programs or partnerships
• Correspond with us via email or other communication channels

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information, including:

• Device and browser information: IP address, browser type and version, operating system, device type, screen resolution
• Usage data: pages visited, time spent on pages, click patterns, referring URL, exit pages
• Location data: approximate geographic location based on IP address
• Cookies and similar technologies: we use cookies, web beacons, and pixel tags to collect information about your browsing behaviour (see Section 5)

1.3 Information from Third-Party Platforms

When you interact with our advertisements or content on third-party platforms (including but not limited to LinkedIn, Facebook, and Google), we may receive:

• Aggregated demographic and interest data about ad audiences
• Conversion tracking data (e.g., whether you visited our Site after clicking an ad)
• Professional profile information if you submit a lead generation form through a social media platform

2. How We Use Your Information

We use collected information for the following purposes:

• Service delivery: to respond to your inquiries, process demo requests, and provide our solutions
• Communication: to send you relevant updates, newsletters, and information about our services (with your consent where required)
• Analytics and improvement: to understand how visitors use our Site, improve user experience, and optimise our content and services
• Advertising: to deliver targeted advertisements on platforms such as LinkedIn, Facebook, and Google; to measure ad performance; and to build audience segments for remarketing purposes
• Legal compliance: to comply with applicable laws, regulations, and legal processes
• Security: to detect and prevent fraud, unauthorised access, or other malicious activity

3. Legal Basis for Processing (GDPR)

As a company based in the European Union (Estonia), we process personal data under the General Data Protection Regulation (GDPR). Our legal bases include:

• Consent: where you have given explicit consent (e.g., newsletter subscription, cookie consent)
• Legitimate interest: for analytics, site improvement, security, and direct marketing to existing business contacts
• Contractual necessity: to fulfil requests for demos, service inquiries, or partnerships
• Legal obligation: to comply with applicable EU and Estonian laws

4. Advertising and Tracking Technologies

We use the following advertising and analytics services, which may collect data through cookies, pixels, and similar technologies:

• LinkedIn Insight Tag: tracks conversions from LinkedIn ads, enables retargeting, and provides aggregated demographic insights about LinkedIn members visiting our Site. LinkedIn processes this data as a joint controller. LinkedIn Privacy Policy
• Google Analytics / Google Ads: tracks website traffic, user behaviour, and advertising conversions. Google Privacy Policy
• Meta Pixel (Facebook): measures ad effectiveness and enables audience targeting on Facebook and Instagram. Meta Privacy Policy

These third-party services may use the data they collect to serve you targeted advertising across other websites and platforms. You can opt out of targeted advertising through your platform-specific settings (see Section 7).

5. Cookies

Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device. We use:

• Essential cookies: necessary for the Site to function properly (e.g., session management)
• Analytics cookies: help us understand how visitors interact with the Site (e.g., Google Analytics)
• Advertising cookies: used to deliver relevant ads and measure their effectiveness (e.g., LinkedIn Insight Tag, Meta Pixel)

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Site. Where required by law, we will obtain your consent before placing non-essential cookies.

6. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers: trusted third parties who assist in operating our Site, conducting business, or servicing you (e.g., hosting providers, email platforms, CRM tools), subject to confidentiality agreements
• Advertising platforms: as described in Section 4, for targeted advertising and analytics purposes
• Legal authorities: when required by law, regulation, court order, or to protect our rights and safety
• Business transfers: in connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction

7. Your Rights

Under the GDPR and applicable data protection laws, you have the following rights:

• Access: request a copy of the personal data we hold about you
• Rectification: request correction of inaccurate or incomplete data
• Erasure: request deletion of your personal data ("right to be forgotten")
• Restriction: request that we limit the processing of your data
• Portability: request your data in a structured, commonly used, machine-readable format
• Objection: object to processing based on legitimate interests, including direct marketing
• Withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at the address provided in Section 10. We will respond within 30 days.

You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or another relevant supervisory authority.

Opting Out of Targeted Advertising

• LinkedIn: Settings → Advertising Preferences → Manage advertising data
• Google: Google Ad Settings
• Meta/Facebook: Settings → Ads → Ad Preferences
• General: Your Online Choices (EU)

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Contact form submissions: up to 3 years after last interaction
• Newsletter subscribers: until you unsubscribe
• Analytics data: up to 26 months (as configured in Google Analytics)
• Advertising data: as determined by each platform's retention policies

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (SSL/TLS), access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including by our advertising partners. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or transfers to countries with adequate data protection as determined by the European Commission.

11. Children's Privacy

Our Site and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

WasteLocker OÜ
Tallinn, Estonia
Email: info@wastelocker.com
Website: www.wastelocker.com

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top. We encourage you to review this page periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.